Spring Clean Your Marketing

Don't you just catch that spring cleaning fever about this time of year. You want to get rid of the old and bring in the fresh and new. Now is the time to do that with your marketing!
Did you ever notice that when you are redoing your marketing pieces you give them a fresh new look, but are still doing the same old tired pieces. Step out of your comfort zone and move your dollars. What does that mean? It means if you still have a stack of brochures, chances are that if you print new ones, in a year you will still have a stack. You are not using them so why do them again! Take those dollars and do a grassroots campaign, or upgrade your web site, or even buy a new media to your business. If you use traditional media try nontraditional ways such as Facebook or racing! I know, racing? Where did that come from. Many towns have local tracks or there are series that travel around the country. Talk about solid grass roots marketing. Go to the people! It used to be the only way to sell goods, now we expect everyone to come to us. Go where the people are and talk to them about what your business has to offer. You will more than likely be surprised at how it works. Who knows your product better than you! If racing or grass roots didn't work than why did brands like Tide, M & Ms, Nabisco, Coca Cola, Toyota stick with racing as long as they have. They don't sell to just men....awww...so women do go to races and we all know how brand loyal a race fan can be! They wear it proudly on everything!
So go spring clean your marketing and find your fresh approach!

Enjoy the Sun!

You know you live in Wisconsin when you are happy that it's been sunny for more than one day in a row! Today it is bright and sunny and the snow is starting it's slow melt into the earth. I watch each day was I see more of my yard and realize it won't be long before I can start making a difference in my yard by cleaning things up and planting new gardens or giving new life to the ones I have.
What a great way to look at your marketing. Look at it from afar, admire the good things you do to bring in customers and clean up the materials and places in your business that need a "spring cleaning". If your business materials are more than 3 years old, time to get new ones. Don't get caught up in the thought that "I paid for this so I have to use it until it's gone". If you are worried because you have invested in your materials...donate them to a school or Boys and Girls Club who can use them for art projects or in marketing classes. Recycle! It's good for mother earth!